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As consumer demand for healthy products continues to grow, high-end specialty dairy products have become a new growth driver in the dairy industry. Buffalo Milk, celebrated for its rich taste and high nutritional value, continues to lead the niche market. Recently, premium dairy brand Murphy has fully upgraded its complete product lineup, launching a full range of products including basic pure milk, flavored milk and mini yogurt. With strict quality standards and diverse flavor options, the brand accurately meets the all-scenario needs of daily family consumption, casual indulgence for young consumers, and nutritional supplementation for children, bringing consumers a brand-new high-quality drinking experience of buffalo milk.   In this product upgrade, Murphy Buffalo Milk focuses on its classic high-quality Buffalo Milk series. Sourced from premium ecological milk sources in golden milk belts, the series adopts fresh raw buffalo milk as the core material and undergoes fully aseptic cold-chain production and processing. This process maximally preserves the natural mellow milk flavor and rich nutrients of buffalo milk. Compared with ordinary cow milk, it contains higher levels of milk protein and native calcium, delivers a smooth taste with no fishy or muttony aftertaste and a natural mild sweetness. Suitable for nutritional supplementation for all age groups, it stands as a top-tier premium nutritional dairy drink.   For the basic pure dairy category, the brand has launched the exquisite Pure Milk. Adhering to a minimalist ingredient philosophy, this product contains no added sugar, flavors or preservatives, and is purely extracted from raw buffalo milk to fully restore the original authentic flavor of buffalo milk. With a clean and simple formula, it is ideal for high-demand consumer groups including mothers, infants, the elderly and people with sensitive stomachs. Balancing health and taste, it has become a staple nutritional dairy product for families and won wide recognition among consumers with its reliable quality.   To cater to the diverse taste preferences of young consumers, Murphy has launched two popular flavored milk products to enrich its consumer scenarios.Strawberry Flavored Milk perfectly blends the natural fresh aroma of premium strawberries with rich and mellow buffalo milk. It features a refreshing and non-greasy fruity flavor paired with a lingering milk taste and mild sweet texture, breaking the single taste limitation of traditional pure milk and serving as an ideal drink for breakfast, afternoon tea and daily leisure. Chocolate Flavored Milk is made with high-quality pure cocoa powder and premium buffalo milk, which neutralizes the slight bitterness of cocoa. The layered richness of milk and cocoa creates a silky and dense texture with moderate sweetness. Combining great flavor and balanced nutrition, it is widely popular among teenagers and dessert lovers.   In addition to liquid milk products, the brand has newly launched the portable light snack Mini Yogurt, filling the gap in the light health consumption scenario. Made purely from premium buffalo milk through constant-temperature slow fermentation, this mini yogurt features a thick, smooth texture and moderate sweet and sour taste. It retains the high-quality nutrients of buffalo milk and is rich in active probiotics.     Packaged in portable individual mini packs that are clean and convenient to carry, it perfectly fits the scenarios of commuter snacks, outdoor activities and children’s treats. With low calories and high nutrition, it fully caters to the current trend of lightweight and healthy eating.   Industry insiders point out that the dairy market has moved beyond simple quality competition, and scenario-based, diversified and refined product layout has become the core competitiveness of dairy enterprises. Murphy’s comprehensive product upgrade takes Buffalo Milk as its core foundation, consolidates the rigid-demand health market with Pure Milk, expands the flavored consumer market withStrawberry Flavored Milk and Chocolate Flavored Milk, and seizes the light food niche market with innovative Mini Yogurt, building a full-category and full-scenario product matrix.   In the future, Murphy Buffalo Milk will continue to delve into the high-end buffalo milk track, adhere to high-standard milk source quality and technological innovation, and continuously optimize product flavors and categories. Committed to providing consumers with higher-quality dairy products, the brand will promote the upgrading of national healthy diets and lead the innovative development trend of the premium buffalo milk industry.

With the continuous upgrading of national demand for healthy consumption, high-quality and diversified fresh milk products have become the mainstream in the dairy beverage market. Recently, high-end dairy brand Murphy Buffalo Milk has fully upgraded its complete product matrix. Featuring high-quality Buffalo Milk as the core raw material, the brand has launched a full range of products including Pure Milk, flavored milk drinks and Mini Yogurt, covering all consumption scenarios such as daily essential intake, casual snacking and light meal replacement. With pure quality and rich tastes, it leads the new trend in the segmented Buffalo Milk market.   It is reported that the core highlight of this full product line lies in the high-quality Buffalo Milk developed by the brand through in-depth cultivation of high-quality milk sources. Compared with ordinary cow milk, Buffalo Milk boasts higher milk fat content and better nutritional density, with a mellow, smooth taste and no fishy odor, as well as a natural sweet milk flavor, making it a highly popular high-end fresh milk raw material among consumers. Adhering to strict milk source selection and production standards, Murphy Buffalo Milk implements full-process quality control from milk source breeding and raw milk collection to aseptic filling, maximizing the retention of the original nutrition and pure taste of Buffalo Milk, and laying a solid quality foundation for all its products.   In the category of daily essential dairy products, Murphy Buffalo Milk Pure Milk stands out as the star product of this upgrade. With an extremely simple and pure ingredient list, it is made solely of original Buffalo Milk, with no added sugar, flavors or preservatives. It fully retains core nutrients such as natural milk protein and native high calcium in Buffalo Milk, suitable for people of all age groups. It can meet the healthy and pure milk-drinking needs for children’s growth, daily meal replacement for office workers and health preservation for the middle-aged and elderly, making it a preferred fresh milk product for daily family stock-up.   To cater to the diverse taste preferences of young consumers, the brand has simultaneously launched two best-selling flavored milk products – Strawberry Flavored Milk and Chocolate Flavored Milk. Both flavored drinks are based on high-quality Buffalo Milk, with natural ingredients for flavor extraction and no inferior artificial additives, perfectly balancing rich milk aroma with fruity and cocoa flavors. The strawberry version delivers a fresh and sweet taste with rich and refreshing fruit aroma, while the chocolate version features a mellow and smooth texture with pure and lasting cocoa fragrance. Breaking the taste monotony of traditional fresh milk, they are ideal for multiple scenarios such as afternoon tea, casual snacks and student meals, winning wide popularity among young consumers and teenagers.   In addition to the liquid milk series, the newly launched Mini Yogurt further optimizes and improves the brand’s product matrix. Fermented with premium Buffalo Milk as the core ingredient, this mini yogurt concentrates the high-quality nutrients of Buffalo Milk and features a smooth, dense texture with a well-balanced sweet and sour taste. Its compact and portable packaging perfectly adapts to lightweight consumption scenarios including commuting, outdoor activities and children’s snacks. With low fat and low burden, it is in line with the current public concept of healthy and refined consumption, filling the market gap for high-end mini dairy drinks.   Industry insiders state that the current dairy beverage market is undergoing an overall transformation from "basic milk consumption" to "high-quality, scenario-based and diversified consumption". Thanks to its superior quality over ordinary cow milk, Buffalo Milk continues to capture market share in the high-end fresh milk segment. Through this full product upgrade, Murphy Buffalo Milk adheres to the concept of health and purity with Pure Milk, enriches consumer choices with Strawberry Flavored Milk and Chocolate Flavored Milk, and expands light food consumption scenarios with Mini Yogurt, fully covering the diverse needs of consumers.   Backed by high-quality milk sources, a comprehensive product system and market-oriented scenario-based design, Murphy Buffalo Milk will continue to delve into the high-end Buffalo Milk segment. Driven by quality and innovation in product iteration, it will provide consumers with more high-quality and diversified dairy options and boost the high-quality development of the domestic premium Buffalo Milk industry.

With the continuous upgrading of public demand for healthy consumption, high-quality and diversified dairy products have become the mainstream of the market. To meet the drinking needs of all age groups and diverse scenarios, a well-known dairy brand has comprehensively optimized its product portfolio. Centering on high-quality milk sources, it has launched a full range of Murphy Buffalo Milk products, including classic pure milk, flavored buffalo milk and mini yogurt. With a mellow taste and pure nutrition, the brand brings consumers brand-new drinking options and sets a new standard for high-quality buffalo milk drinks.   As the core product of the brand’s comprehensive upgrade, Buffalo Milk is a deliberate masterpiece tailored for the high-end dairy track. Compared with ordinary cow milk, this product is made from carefully selected premium buffalo milk sources with pure and natural quality. It features a rich and original milk aroma, outstanding contents of core nutrients such as milk protein and calcium, as well as a smooth, mild and low-fat taste. Perfectly balancing nutrition and flavor, it is ideal for daily nutrition supplementation for adults and growth nutrition supply for children, serving as a high-quality nutritional dairy drink for the whole family.   For classic basic demands, the brand retains the minimalist and purePure Milk. Adhering to the zero-addition production concept, it maximally preserves the original nutrition and authentic flavor of milk. With clean ingredients and a fresh and sweet taste, it restores the most primitive mellow flavor of milk. Catering to core consumer demands for basic healthy dairy products, it is suitable for daily scenarios such as breakfast, extra meals and bedtime drinking, delivering stable nutrition with versatile adaptability.   To cater to the taste preferences of young consumers and enrich product options, the brand has elaborately developed two popular flavored milk products. Strawberry Flavored Milk perfectly blends fresh strawberry flavor with mellow buffalo milk, presenting a fresh and natural fruit aroma paired with a lingering rich milk taste. It delivers a refreshing sweet and sour flavor with moderate sweetness that neutralizes the richness of milk, bringing a soothing and pleasant taste experience. Chocolate Flavored Milk combines rich cocoa flavor with silky milk. It boasts a mellow and non-bitter cocoa aroma and smooth milk texture with rich taste layers. Sweet and luscious, it is an excellent choice for casual drinking or dessert pairing, easily winning the favor of consumers.   In addition to various liquid milk products, the brand has launched the portable light food option Mini Yogurt to improve its full dairy product layout. Fermented from high-quality buffalo milk, this mini yogurt inherits the brand’s consistent high-quality milk source advantages. Fully fermented, it has a thick, smooth and moderately sweet and sour taste. Its compact and portable design fits fragmented scenarios such as commuting, traveling, studying in class and working in the office. It enables consumers to supplement probiotics and nutrients without burden, and enjoy light sweetness anytime and anywhere, adding vitality to daily diet.   The iterative upgrade of the full Murphy Buffalo Milk product line takes high-quality Buffalo Milk as the core foundation, covering four core categories: nutritious staple Pure Milk, flavorful Strawberry Flavored Milk and Chocolate Flavored Milk, and portable light Mini Yogurt. It has built a fully covered, multi-scenario and multi-flavor dairy product matrix. In the future, the brand will continue to delve into the high-quality buffalo milk sector, adhere to pure quality standards, and continuously innovate products and flavors, providing consumers with more healthy, delicious and diverse dairy options and empowering the upgrading of national healthy and quality life.

Rooted in the ecologically superior land of Dali, Yunnan, Lesson Dairy has emerged as a leading plateau dairy brand in Southwest China, relying on its superior ecological pasture resources, independent strain research and development capabilities, and strong industrial chain support from Junlebao Dairy Group. Boasting the region’s most intelligent and large-scale pasture cluster and exclusive plateau buffalo milk resources, the brand has built a comprehensive high-end product system covering Murphy Buffalo Milk, Buffalo Milk, Pure Milk, Mini Yogurt, Strawberry Flavored Milk and Chocolate Flavored Milk, meeting the diversified, high-standard dietary needs of modern consumers.   The core competitiveness of Lesson Dairy stems from its unmatched premium milk source advantages. Nestled at an altitude of over 2,000 meters beside Cangshan Mountains and Erhai Lake, the brand’s five large-scale pastures are located in the hinterland of the Three Parallel Rivers Protected Area, with a forest coverage rate of more than 90% and an excellent air quality rate of 99.8%. The pristine plateau ecological environment forms a natural pollution-free barrier, enabling its self-raised 7,000+ dairy cattle and exclusive plateau buffaloes to produce high-quality raw milk. Both Buffalo Milk and conventional raw milk produced here have natural sweet flavors, with all physical and chemical indicators far exceeding international standards, and have passed the official certification of China High-Quality Milk Project. With a stable daily fresh milk supply of 30,000 tons and full-process intelligent monitoring, the brand ensures the pure, fresh and consistent quality of every drop of milk, laying a solid foundation for all its product lines.   Technological innovation and exclusive strain resources are the core driving force behind Lesson Dairy’s differentiated product strength. With 25 years of dedicated strain research, the brand has independently cultivated 24 active native strains from the local Cangshan Mountains environment and built a professional native probiotic resource library. Its strains have completed four space breeding missions aboard Shenzhou series spacecraft, taking the lead in applying aerospace biotechnology to lactic acid bacteria research in China. The high-activity independent strains endow the brand’s dairy products with unique natural flavors, making its classic Mini Yogurt stand out in the market with rich taste and pure fermentation aroma.     Meanwhile, the brand’s flagship Murphy Buffalo Milk inherits the rare plateau buffalo milk advantages, supplemented by 0.3% rare colostrum, with every 100ml containing 3.8g high-quality native milk protein and rich essential amino acids, delivering superior nutritional value far beyond ordinary dairy products.To meet the diverse taste preferences and consumption scenarios of consumers of all ages, Lesson Dairy has continuously enriched its product matrix. Beyond high-end Buffalo Milk, nutrient-dense Pure Milk and signature Mini Yogurt, the brand has launched popular flavored dairy products including Strawberry Flavored Milk and Chocolate Flavored Milk. Adopting the whole-process cold-chain fermentation and production technology, all products lock in the mellow native milk nutrition while balancing delicate tastes. The diversified product portfolio covers daily family nutrition supplementation, casual snack consumption, and holiday gifting scenarios, realizing full coverage of mass and high-end consumer markets.   Since Junlebao Dairy Group completed its strategic investment in Lesson Dairy in January 2022, the brand has ushered in comprehensive industrial upgrading. The two parties have fully integrated industrial chain resources, shared R&D technologies, production systems and omni-channel sales networks, accelerating product iteration and national market layout. From a regional leading brand in Southwest China, Lesson Dairy has gradually grown into a national influential plateau dairy brand, winning wide recognition from industry experts and consumers for its ecological milk source, technological strength and high-quality products.   Adhering to the development philosophy of “Empowering the dairy industry with technology” and taking quality as the core foundation, Lesson Dairy will continue to leverage the unique advantages of Yunnan plateau ecology and aerospace biotechnology. By polishing classic products such as Murphy Buffalo Milk, Mini Yogurt and plateau Pure Milk, and continuously optimizing flavored milk product lines including Strawberry Flavored Milk and Chocolate Flavored Milk, the brand will keep providing healthier, more nutritious and more diversified high-quality dairy products for Chinese families.

With the continuous upgrading of national awareness of healthy consumption, premium, mellow and nutrient-rich buffalo milk has gradually broken the pattern of the traditional milk market and become a new consumption trend in the dairy industry. Murphy Buffalo Milk, a brand deeply engaged in the high-end dairy beverage sector, has recently completed the iterative upgrade of its full-range product matrix. Relying on its core milk source advantages, the brand has launched a variety of blockbuster products including basic pure milk, flavored milk drinks and mini yogurts. With the natural high quality of premium Buffalo Milk, it fully covers diverse consumption scenarios such as daily family drinking, children’s supplementary meals and casual treats, accurately meeting consumers’ demands for high-quality dairy beverages.   It is reported that the core strength behind this product upgrade lies in the brand’s exclusive high-quality Buffalo Milk sources. Compared with ordinary cow milk, buffalo milk features high milk fat content, rich milk protein, a smooth and mellow taste, no unpleasant fishy milk odor, and a natural sweet flavor with far higher nutritional density than regular milk. Adhering to strict milk source selection and production standards, Murphy Buffalo Milk implements full-link quality control from pasture breeding and raw milk collection to aseptic processing, maximizing the retention of the original nutrition and pure flavor of buffalo milk, and laying a solid high-quality foundation for all its products.   In the basic daily necessity category, the brand’s core staple Pure Milk stands out as the top choice for family meals thanks to its clean formula and original high nutritional value. Free of added sucrose and preservatives, this pure milk delivers the authentic mellow flavor of buffalo milk in every sip. Suitable for people of all ages including the elderly, children and office workers, it serves as a nutritious breakfast supplement and a warm bedtime drink. With its high compatibility, it has long topped the brand’s sales chart and become a classic product widely recognized by consumers.   To cater to the diverse taste preferences of young consumers and children, Murphy Buffalo Milk has innovatively launched two distinctive flavored milk drinks to enrich its product application scenarios. Among them, Strawberry Flavored Milk adopts natural fruit aroma paired with mellow buffalo milk, presenting a fresh and non-greasy fruity taste with rich and lingering milk flavor. The well-balanced sweet and sour taste makes it perfectly suitable for casual drinking for young people and daily snacks for children. In contrast, Chocolate Flavored Milk combines rich cocoa flavor with silky buffalo milk, boasting a smooth and delicate texture. It features a strong chocolate aroma without being overly sweet, solving the common problem of excessive sweetness in traditional flavored milk and balancing great taste and health, making it a popular choice for casual indulgence.   In addition to the room-temperature dairy beverage series, the brand has launched the lightweight casual snack Mini Yogurt, filling the gap in the chilled casual dairy beverage market. Made from high-quality Buffalo Milk through professional fermentation, this mini yogurt locks in the original nutrition of buffalo milk while delivering a smooth, sweet and sour taste. Featuring a compact and portable size, it fits fragmented consumption scenarios such as commuting, outdoor activities, afternoon tea and children’s snacks. Low in fat and moderately filling, it balances deliciousness and lightness, further optimizing the brand’s full-scenario product layout.   Industry insiders point out that the current dairy beverage market has shifted from meeting basic living needs to a new stage of refined quality and scenario-based segmentation. Rooted in high-quality Buffalo Milk, Murphy Buffalo Milk has built a well-structured and comprehensive product system: it consolidates the mass market with Pure Milk, enriches the flavored dairy track with Strawberry Flavored Milk and Chocolate Flavored Milk, and explores the niche casual consumption market with Mini Yogurt.   Endowed with high-quality milk sources, diversified product categories and full-scenario adaptability, Murphy Buffalo Milk has made premium buffalo milk accessible to more families and provided innovative insights for the development of the high-end specialty dairy industry. Moving forward, the brand will continue to delve into the segmented buffalo milk track, uphold quality and innovation, continuously optimize product taste and category layout, and bring consumers more nutritious, delicious and diversified high-quality dairy beverage options.